What a TikTok competitor report actually looks like.
This is the kind of report I’m offering a few Chattanooga businesses for free: clear video ideas they can film on a phone, backed by public competitor examples and the patterns those videos use.
Sample: Chattanooga med spa
Goal: find short-form video ideas that bring in consults without requiring an influencer, a studio shoot, or a dancing trend.
Sources checked: public TikTok/Instagram posts from med spas, injectors, laser clinics, and aesthetic studios in similar local markets. The report counts formats, first shots, caption styles, comment questions, and calls-to-action.
What worked most often: videos that start with visible proof or a specific customer question. Generic “book now” clips were weaker than clips that answered one tiny fear: pain, downtime, price, natural-looking results, or who the treatment is for.
Top patterns to copy
Start with a constraint instead of a promise. Example: “Don’t book lip filler if you want people to notice the filler before they notice your face.” This feels honest and makes the viewer keep watching.
Open on a real treatment room, before/after board, product tray, or practitioner’s hands setting up. The best local clips look real before they look polished.
Turn the most common consult questions into videos: “How long does Botox take to settle?” “Can laser help old acne marks?” “What actually happens during a first visit?”
Ask viewers to comment a simple word for the checklist, after giving value first. Example: “Comment SKIN and I’ll send the pre-laser prep list.”
Three videos to film this week
Video 1: “The consult question everyone asks”
- First shot: practitioner in treatment room, no intro animation.
- Hook: “The Botox question I get from almost every first-time client...”
- Body: answer in 3 plain sentences.
- CTA: “If you’re trying to look rested, not different, book a consult.”
Video 2: “What we check before we recommend anything”
- First shot: clipboard or mirror consult moment.
- Hook: “A good med spa should ask these three things before touching your face.”
- Body: skin history, event timeline, comfort level.
- CTA: “Save this before your first consult.”
Video 3: “One treatment, three reasons people choose it”
- First shot: treatment product or device close-up.
- Hook: “People book this for three totally different reasons.”
- Body: confidence event, maintenance, specific skin concern.
- CTA: “DM us the reason you’re considering it and we’ll point you to the right starting place.”
What the buyer gets back
competitor video set hook list first-shot examples caption/CTA notes 10 post ideas source receipts