Agency owner or account lead
Someone with a live sales call, client kickoff, audit, or content sprint in the next 14 days. No generic small-business inboxes.
Warm referral asset
Forward this when an agency needs one useful report, not another tool.
A one-screen card for trusted intros. It gives the buyer a narrow first order, proof links, and the exact objection we need back if they do not buy.
Business Website Roast
Low-ticket, easy to judge, and immediately useful for pre-sales prep. If they sell SEO/content, offer Local SEO Gap Scan or Review Mining next.
Buy, forward, or object
A paid order is best. A named referral is second. A precise blocker is still useful because it repairs trust and offer clarity.