Agency owner or freelancer
Someone who already sells web, SEO, ads, social, or fractional marketing services to local businesses.
This checklist turns the likely objection — “Can I show this to a client or use it before a sales call?” — into a pass/fail evaluation. It is built for one warm agency operator with a real local-service prospect, not for cold-volume traffic.
Someone who already sells web, SEO, ads, social, or fractional marketing services to local businesses.
They can evaluate a report against a real business they need to pitch, retain, upsell, or diagnose this week.
A paid starter order, named referral, sample request, or exact “not client-ready because…” objection is the only thing that counts.
Count only: paid starter order, named referral, proof/sample request, or exact purchase-blocking objection. This asset is a decision aid for one warm buyer; page views do not count.
Do not count “cool idea,” “send me more,” “might use this later,” or a generic agency intro. The right buyer has a business name, a live call or deliverable, and a yes/no standard for whether the report saves time.