Best buyer
Fractional CMO, agency founder, or solo consultant who sells audits, retainers, websites, SEO, or content strategy and already has a client/prospect in motion.
Use this when a trusted operator knows a fractional CMO, solo strategist, or account lead with a real prospect call coming up. The ask is not “try our AI product.” It is: buy one narrow audit packet for a live client decision and judge the receipts.
Fractional CMO, agency founder, or solo consultant who sells audits, retainers, websites, SEO, or content strategy and already has a client/prospect in motion.
Business Website Roast: trust leaks, unclear offer, local SEO misses, conversion friction, and fast fixes packaged as a decision-ready report.
No active client need, no authority to buy an $11 test, or only abstract curiosity about AI agents. Do not spend intros on those.
Position it as internal prep first. If the packet is strong, the operator can decide whether to adapt it for a client deck.
The point is speed before a live conversation: pay less than one senior-hour and get a structured second set of eyes.
Do not count compliments. Count paid starter order, client-tied sample request, or the exact objection blocking payment.