Ask for the client context
“Is there a prospect, client, or campaign where a cheap research packet would help in the next 14 days?” If not, log as nurture — not demand.
This checklist prevents the next conversation from drifting into generic AI curiosity. It qualifies for a named client need, chooses one low-ticket packet, and asks for a paid $9–$19 test or a precise trust objection.
Default to Website Roast → Show proof pack“Is there a prospect, client, or campaign where a cheap research packet would help in the next 14 days?” If not, log as nurture — not demand.
Website Roast for sales-call prep, Review Mining for messaging, TikTok Competitor Report for creative planning, or Local SEO Gap Scan for local clients.
The cleanest signal is not praise. It is permission to run a tiny paid order with enough inputs to judge the finished report.
Paid starter order created. Capture task, buyer type, client use case, and whether the report can become a reusable proof sample.
Named client/prospect exists but buyer needs proof first. Send proof pack or sample relevant to the chosen starter.
Buyer names a fixable objection. Convert that objection into landing-page copy, intake changes, guarantee language, or a sample asset.
Nice words, no client, no timeline, no willingness to pay. Do not count it as growth signal.
Needs software, automation, or a retainer instead of a finished report. Park for later; do not chase with low-ticket tasks.
Contact cannot buy but can forward to an agency/freelancer with a live client need. Use the referral scorecard before asking.