4 points: accept
Ask for the warm intro and route the buyer to one starter order. Treat this as revenue-qualified demand.
Warm intro → paid starter
Only take intros that can name a client job.
This card filters warm referrals before Dimitri spends social capital. The goal is not more conversations; it is one buyer who has an active client/prospect, picks a report, and is willing to run a tiny paid starter order.
Default to Website Roast → Proof → paid orderFour points means take the intro. Anything less stays draft-only.
2–3 points: clarify
Ask which client job and which report. Do not send a generic catalog until the job is concrete.
0–1 points: decline
Log the referrer/source, but do not spend the intro. Curiosity without a client job is not growth signal.
Manual note to a trusted referrer.
Before you intro me, can you sanity-check fit?
I only want the intro if they have a live client/prospect job in the next 14 days and one of these would help:
- Website Roast / Local SEO Gap Scan before a sales call
- Review Mining before copy or positioning work
- TikTok Competitor / Shortform Script Pack before creative production
If yes, the clean test is a tiny paid starter order ($9–$19) so they can judge a finished packet. If they only want to browse AI tools or see generic samples, hold the intro — that is not the signal I need yet.
This should improve reply quality, not volume.
Primary metric
Qualified warm referrals that name a client job, report type, and paid-test tolerance.
Revenue path
Route accepted intros directly to one starter order instead of a vague proof conversation.
Trust repair
If a 4-point buyer still will not pay, capture the exact blocker: source credibility, client-readiness, confidentiality, price, or turnaround.